Real SaaS Sales Emails and Voicemails: The 2027 Library

Read 1,138 real sales and marketing emails and voicemails from 280 SaaS companies, organized by company. Each company page shows the full cadence a new lead received, in order.

Refreshed November 2026. The emails and voicemails are kept word for word as they were sent in 2016 and 2017, so you can study them as swipe files. Company pages now note which companies were since acquired, renamed or shut down.

Key findings from the original study

From Process Street's 2016 study of these companies. These figures describe 2016 outreach and were not re-measured.

Companies followed up for 9 days before stopping contact.
74% of companies didn't leave voicemails.
Companies sent about one email per day until the end of the cycle.
Companies that left voicemails had 160% longer sales cycles.
65% of companies handed the lead to an automated marketing campaign.
The average marketing drip campaign was 3 emails long.

What's in the library

417 sales emails, 198 sales voicemail transcripts and 523 marketing emails.

See all 280 companies

Featured companies

Bamboo HR Base Epicor HubSpot Intacct Kyriba Salesforce Slack

How the study was run

Using the details of a fictional Vodafone employee, the team signed up to SaaS companies from the Montclare SaaS 250 and the top startups on AngelList. They made no effort to reply to the sales outreach. So the library shows how real SaaS teams follow up on a high-value lead who goes quiet.

Turn your own cadence into a repeatable process. Process Street runs demo follow-ups, qualification calls and customer success hand-offs as checklists and workflows your team can track. Try Process Street free.